Mi Familia en Acción launches Nubi, a bilingual AI guide for voters

With Election Day on Tuesday, Nov. 3, a Latino civic group is trying a new way to answer the questions that keep many eligible voters from casting a ballot: how to register, when and where to vote, and how mail voting works in their state.

The tool is called Nubi. Mi Familia en Acción, the Phoenix-based nonprofit that works alongside Mi Familia Vota under the same leadership, launched it on Oct. 5.

Built for both languages

Nubi answers in Spanish and English. According to the organization, it covers voter registration, early and mail voting, where and when to vote, the citizenship process and people's rights.

The organization describes Nubi as a "civic participation coach." Its president and CEO, Héctor Sánchez Barba, told Axios the goal is to put reliable information in one place, so people don't need legal expertise to figure out how to vote.

A step-by-step Vote Plan

The web-based assistant, which runs on Mi Familia en Acción's website, opens with three guided paths: checking voter registration, making a plan to vote and becoming a citizen. Users can also type their own questions in either language.

Its Vote Plan starts by asking which U.S. state or territory the user votes in, so it can give that area's rules and deadlines. When Citizen Observer tried it on Oct. 24, it described four steps:

• Verify your status: confirm registration and the ID rules that apply.
• Decide how and where: choose a voting method, track deadlines and find a polling place or drop box.
• Get informed: review a local ballot guide.
• Protect your vote: learn about voting rights and protections and how to track a ballot.

Curated sources, not the open web

What sets Nubi apart from general-purpose chatbots is how it gets its answers. According to the organization's interview with Axios:

• It does not search the open internet. Mi Familia en Acción feeds it information from sources it considers reliable, with human review and guardrails.
• When it does not know an answer, it is designed to say so and point users to a trusted source, rather than make one up.
• It asks a few basic questions first, so its answer fits the user's state and local area.
• The group says it will keep updating Nubi as election rules, court decisions and government policies change.

That design addresses a real problem. In a study of 2,400 election questions across ten states, the Institute for Strategic Dialogue found that widely used AI assistants gave incomplete, outdated or misleading answers about 29% of the time in English, and that accuracy fell further in Spanish, from 71% to 55%. The companies behind those assistants disputed parts of the methodology.

When Telemundo tested Nubi on two questions, about mail voting in Arizona and registration in Michigan, it got correct answers.

Nonpartisan by design

The organization says Nubi is nonpartisan and does not recommend candidates or political parties. It describes the tool as a supplement to its network of organizers and community leaders as Latino voters prepare for the 2026 midterms. Sánchez Barba told Axios the tool is meant to complement, not replace, door-knocking and traditional organizing, and could reach rural and overlooked communities that organizers rarely get to.

How to try it

Nubi is available at AskNubi.org, which opens the assistant on Mi Familia en Acción's website. Reports differ on its reach: Axios reported that it works in all 50 states, while Telemundo said it was available in 10. Citizen Observer could not confirm which figure is current.

As with any AI tool, the safest step is to confirm dates and deadlines with your state election office, which you can find through vote.gov.

Disclosure: Citizen Observer and Atlas Media Network have no relationship with Mi Familia en Acción, Mi Familia Vota or Nubi.